Maxis Domination in the Klang Valley among middle/higher class individuals
No, this is not an allegation. I have data to justify what I have stated above. A very interesting observation indeed.
So, it turns out that I have worked for iZZi Wireless Broadband for 3 months already (iZZi’s service is only available in the Klang Valley for now). Until this day, I have sold broadband packages to 37 customers (each package requiring an upfront payment of more than RM 1000, so I can deduce that this group of people belongs to the middle class or higher). But that is not the point.
The point is that out of my 37 customers, 27 customers use 012, 4 customers use 017, 2 customers use 016, 1 customer uses 013 and another 3 customers use 019.
The breakdown (out of 37 customers):
31 Maxis subscribers (84%)
4 Celcom subscribers (11%)
2 DiGi subscribers (5%)
Interesting huh? Despite the rampant and aggresive promotions by DiGi and Celcom, middle and upper classers are not that price sensitive and do not see the need to switch from their beloved Maxis. And of course, Maxis is also offering very attractive rates and packages. But of course, this goes to show that different subscribers target different niche groups, and this finding does not represent the proportion of subscribers that each of the telcos have in Malaysia. (my findings are limited to the Klang Valley and are targeted at more affluent Malaysian users)
Nice piece of info yeah?
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